Deekshith Deva - Simple Guide On How Mobile Marketing Works

Everywhere you go, you can see someone using their cell phone. Many times they are not using it to talk, but to search the Internet, download an application or use a social networking site. Why not use that knowledge to grow your business? Here are some mobile marketing tips shared by Deekshith Deva that are sure to get you going.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Make sure that you give your customers an easy way to opt-out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.

Keep your mobile marketing simple. It is important to keep the number of required clicks to a minimum to raise the response of your efforts. Since using a mobile keypad is frustrating if it requires excessive typing, does not require too much information to be given. Only ask questions that are absolutely needed and make your directions very clear.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

A key tip for mobile marketing campaigns is to restrict the number of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.

Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.


Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.

Meet your customers where they are to increase your sales. Mobile marketing is a necessity for most businesses today so you need to be up to speed on them. Local search for products, with immediate sales resulting, is fast becoming a popular method of shopping for consumers. If you are not search-able for them on mobile, you will miss potential sales!

You should be offering some type of coupon at least once a week on some type of product you're selling or the service you're offering. Whether it's a free app or eBook, a 7-day trial for something, or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Try to limit the number of offers you're sending via your mobile marketing campaign. It can be a little tedious for you to sit there and devise so many alert messages and call-to-action lines to send out, and it can be really annoying to the people receiving them. Keep your messages at a minimum unless you really have something to say.

Giving customers preferred status is a proven way of increasing loyalty and sales, so tell your customers they are "preferred" and "elite members" and bring more of them in! Making exclusive offers only to your mobile marketing customers and giving them special titles will increase the likelihood of them purchasing your products or services, and it will definitely get them talking to others about the benefits of being your customer!

You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business grow. Apply all the advice that you have learned in this post shared by Deekshith Deva to really make your business launch quickly to the next level. Use the mobile market to save your business.


Location: Indianapolis, IN, USA

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